Our Capabilities

Transforming Organizations Through Strategic People Solutions

At CPO PLAYBOOK, we believe that every organization’s greatest asset is its people. Our mission is to empower businesses to unlock their full potential by offering tailored solutions that drive measurable impact. With nearly two decades of expertise in people strategy and HR innovation, we are uniquely positioned to help organizations thrive in today’s fast-changing business environment.

Whether you’re a startup scaling rapidly, a mid-sized company optimizing operations, or an enterprise navigating complexity, our suite of capabilities is designed to align your people strategy with your business goals.

From harnessing AI to redefine talent management, to creating performance-driven cultures through leadership development and succession planning, our approach combines cutting-edge technology with a deep understanding of human dynamics.

Each service we provide is backed by a commitment to results, ensuring your organization achieves sustainable growth, attracts top talent, and retains a competitive edge. Explore our capabilities to discover how we can partner with you to solve your most pressing challenges and shape the future of your workforce.

Our Capabilities

Powerful, transformational capabilities to help you organization become a thriving powerhouse.

Change Management

Change is something every business goes through. Whether it is small adjustments or big shifts, managing change the right way is key to staying on track. But let us be honest, change can be tough. Therefore, at CPO PLAYBOOK, we are here to help businesses navigate change smoothly, no matter how big or small. Our approach is hands-on and tailored to fit your business.

Talent Acquisition Design and Scale

Finding the right talent is crucial for any organization. The challenge is not just hiring people but finding the right fit. This is where talent acquisition comes in, it is about more than just filling positions. Whether your company is scaling up or needs a targeted hiring strategy, an effective approach to talent acquisition is key to long-term success.

Total Rewards

Total rewards encompass compensation, benefits, and recognition strategies that attract, motivate, and retain talent. At CPO PLAYBOOK, we help organizations design holistic total rewards programs that align with business goals while ensuring employee engagement and satisfaction.

Prompt Engineering

Prompt engineering is a key skill for optimizing AI performance. At CPO PLAYBOOK, we equip your workforce with the knowledge and tools to create effective AI prompts, enabling teams to unlock the full potential of AI-driven technologies and enhance decision-making across your organization.

Mergers and Acquisitions

The process of mergers and acquisitions (M&A) can significantly impact an organization, from reshaping its structure to altering its culture. It involves complex decisions, integrating teams, aligning goals, and maintaining the productivity of both parties. For companies looking to grow, restructure, or increase market presence, mergers & acquisitions solutions can help.

Executive Coaching

In any organization, maintaining clarity in job roles and compensations is essential. This is where job architecture and total rewards come into play. A well-defined job structure helps businesses grow, retain talent, and create a fair compensation system. The idea is simple, everyone knows their role, and they are rewarded accordingly.

AI HR

CPO PLAYBOOK believes in the power of technology to transform the workplace. Our AI-Driven HR solutions are designed to enhance decision-making, optimize workforce management, and improve overall efficiency. By integrating artificial intelligence into HR processes, our team helps organizations create smarter, data-driven strategies that solve immediate challenges and prepare for future growth.

Performance Management

Performance management systems optimize employee productivity by setting clear goals, providing continuous feedback, and driving professional development. At CPO PLAYBOOK, we help organizations establish a culture of performance excellence through structured systems that align employee growth with business objectives.
contact us

The Growth HR Lab

The Growth HR Lab is tailored for private equity firms as well as growth stage and pre-IPO startups. We focus on enhancing organizational performance through innovative human resource strategies. To foster a culture of collaboration and excellence in the workplace, we provide tailored solutions for leadership development, AI-powered HR technology, and scaling efficiencies. The goal is to drive sustainable growth and improve overall business outcomes.

learn more
management consulting chair
advisory services chair

Meet our leadership team

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.
Women
Felicia Shakiba
CEO / Principal & Executive Coach
Former Global Head of Performance Management at WPP. I-O Psychologist & Korn-Ferry Executive Coach.
Chloe Dubois
Executive Coach & Senior Consultant
Ex-RHR International Executive Coach and Ex-Mercer consultant. Strategic problem solver and forever learner.
Katie Roberts
Principal Consultant
Former VP, Corporate Engagement at Booz Allen Hamilton. Board Member and former CPO at WPP subsidiary.

What Sets Us Apart?

Strategic Partnership Approach:

Unlike traditional consulting firms, we position ourselves as true strategic partners, working alongside your leadership team to develop and implement customized solutions that align with your organization's unique culture, goals, and challenges. Our engagement model ensures that we're not just advisors but active contributors to your success story.

Data-Driven Methodology:

‍We leverage advanced analytics and industry benchmarks to inform our recommendations, ensuring that every strategy we develop is grounded in concrete data and proven methodologies. This approach allows us to deliver measurable results and demonstrate clear ROI for our clients.

Comprehensive Service Portfolio:
Our services are designed to address the full spectrum of leadership and HR challenges.

contact us
management consulting chair
advisory services chair

Our Design Thinking Approach

We employ a design thinking approach to solve complex business challenges with creativity and precision. This human-centered methodology enables us to deeply understand your organization’s needs, reframe problems, and co-create innovative solutions that deliver measurable impact.

Empathize
We dive deep to understand your organization’s unique challenges, culture, and needs from the perspective of your people.

Define

‍We pinpoint the core issues holding back your success, framing clear and actionable problem statements.

Ideate
We collaborate with your team to brainstorm innovative solutions that address your most pressing challenges.

Prototype
We design practical, scalable strategies tailored to your organization’s needs, ready to test and refine.

Test
We implement and evaluate solutions in real-world scenarios, ensuring measurable impact and long-term success.

contact us

The CPO PLAYBOOK Podcast

The CPO PLAYBOOK Podcast with Felicia Shakiba is one of the top 10% podcasts worldwide. It dives into the intersection of leadership coaching and HR strategy. The podcast explores cutting-edge topics such as leadership, AI-powered HR, performance management, and more.

Listeners can expect interviews with industry leaders from notable companies like Reddit, Harvard, Tesla, Google, Stanford, Credit Karma, and Softbank.

Season 2 begins January 2025.

LISTEN NOW
CPO PLAYBOOK Podcast on a mobile device with cover and episodic artwork

How can we help?

CONTACT US