Executive Coach and HR Consultant

3D vision

Meet Felicia Shakiba

Finding the right executive coach or HR consultant can be a challenge, but Felicia Shakiba offers unparalleled expertise with nearly 20 years of experience in people strategy, talent management, and leadership development. Felicia, an alumna of Stanford Graduate School of Business and a certified Korn Ferry executive coach, also holds a master’s degree in Industrial-Organizational Psychology.

As one of the top executive coaches in the U.S., Felicia serves clients throughout the Bay Area—including Menlo Park, Palo Alto, and San Francisco—and across the globe, with clients in New York, Boston, Chicago, and the UK.

Felicia-Shakiba

Executive Coaching, Performance Management, and People Strategy Services

Felicia specializes in developing leadership at all levels and building scalable HR frameworks. Her areas of expertise include:

Change Management

Change is something every business goes through. Whether it is small adjustments or big shifts, managing change the right way is key to staying on track. But let us be honest, change can be tough. Therefore, at CPO PLAYBOOK, we are here to help businesses navigate change smoothly, no matter how big or small. Our approach is hands-on and tailored to fit your business.

Talent Acquisition Design and Scale

Finding the right talent is crucial for any organization. The challenge is not just hiring people but finding the right fit. This is where talent acquisition comes in, it is about more than just filling positions. Whether your company is scaling up or needs a targeted hiring strategy, an effective approach to talent acquisition is key to long-term success.

Total Rewards

Total rewards encompass compensation, benefits, and recognition strategies that attract, motivate, and retain talent. At CPO PLAYBOOK, we help organizations design holistic total rewards programs that align with business goals while ensuring employee engagement and satisfaction.

Prompt Engineering

Prompt engineering is a key skill for optimizing AI performance. At CPO PLAYBOOK, we equip your workforce with the knowledge and tools to create effective AI prompts, enabling teams to unlock the full potential of AI-driven technologies and enhance decision-making across your organization.

Mergers and Acquisitions

The process of mergers and acquisitions (M&A) can significantly impact an organization, from reshaping its structure to altering its culture. It involves complex decisions, integrating teams, aligning goals, and maintaining the productivity of both parties. For companies looking to grow, restructure, or increase market presence, mergers & acquisitions solutions can help.

Executive Coaching

In any organization, maintaining clarity in job roles and compensations is essential. This is where job architecture and total rewards come into play. A well-defined job structure helps businesses grow, retain talent, and create a fair compensation system. The idea is simple, everyone knows their role, and they are rewarded accordingly.

AI HR

CPO PLAYBOOK believes in the power of technology to transform the workplace. Our AI-Driven HR solutions are designed to enhance decision-making, optimize workforce management, and improve overall efficiency. By integrating artificial intelligence into HR processes, our team helps organizations create smarter, data-driven strategies that solve immediate challenges and prepare for future growth.

Performance Management

Performance management systems optimize employee productivity by setting clear goals, providing continuous feedback, and driving professional development. At CPO PLAYBOOK, we help organizations establish a culture of performance excellence through structured systems that align employee growth with business objectives.

Why Work with Felicia Shakiba?

With extensive experience as a Chief People Officer and strategic HR leader, Felicia has supported global organizations and high-growth startups in industries like fintech, biotech, and ad tech. She has built and led talent strategies at companies such as Samsung, WPP, and Harman International. Felicia’s expertise in aligning people strategies with business goals gives her a competitive edge in driving meaningful outcomes for her clients.

Felicia’s deep understanding of psychology, business, and leadership enables her to design tailored coaching programs and consulting strategies. Whether coaching C-suite leaders or facilitating cultural transformations, she focuses on unlocking leadership potential and building high-performing teams.

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Success Stories

A Global Network of Clients and Results-Driven Impact

Felicia’s executive coaching and HR consulting services are trusted by top leaders across industries. While many of her clients are based in the Bay Area, she also works with executives and organizations in New York, Boston, Chicago, and the UK. Her proven approach delivers measurable results, ensuring businesses thrive through leadership development, employee engagement, and strategic talent management.

If you need a trusted executive coach or HR consultant to guide your organization to success, reach out to Felicia Shakiba. Whether you are located in Palo Alto, San Francisco, Menlo Park, or across the U.S. and beyond, Felicia’s expertise will elevate your leadership and people strategy.

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"CPO PLAYBOOK has been instrumental in elevating our leadership coaching efforts at OneCare Media. Their tailored programs have empowered our leaders to grow, adapt, and lead with confidence with their professional coaching services. Thanks to her expertise, we now have a stronger leadership pipeline."

Chief-People-Officer-Tabitha-Britt
Tabitha Britt
Chief People Officer at OneCare Media
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"We are thrilled with the results CPO PLAYBOOK accomplished with us as a partner for our HR team. The improved efficiencies in our HR technology have improved how we do business and how we get things done."

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Farhad Salehian
CEO at DishJoy
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"The executive coaching Felicia did for us was an incredible value-add to our global leadership engineering team. I enjoyed sparing on the results with her and how she came to make outstanding decisions for the growth and development of the team."

Chief-Technology-Officer
Armin Prommersberger
CTO at Harman International, a Samsung Company
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“Working with CPO PLAYBOOK has made me think so clearly on what we need to do with AI HR. It all makes sense and we are able to come together as a team to make it all happen.”

Chief-People-Officer
Rachel Olchowka
Chief People Officer at Fetch Rewards

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