About Us
At CPO PLAYBOOK, we understand that exceptional leadership and strategic human capital management are the cornerstones of organizational success in today's dynamic business landscape. As trusted advisors to C-suite executives, startup founders, and private equity managing partners, we bring decades of collective experience in transforming human resources from a support function into a strategic driver of business value.
Our vision is to empower organizations to build, scale, and optimize their human capital strategies through innovative leadership coaching and comprehensive HR consulting services. Our mission is to help leaders navigate the complexities of modern workforce management while driving sustainable growth and organizational excellence.
Our Expertise Founded by seasoned HR executives and business strategists, combining deep industry knowledge with practical, results-driven solutions.
Our expertise spans across multiple industries:
Human Resources
The HR landscape is evolving to include data analytics, AI, and innovative leadership strategies. CPO PLAYBOOK empowers HR professionals to transform their roles, becoming strategic partners in organizational success.
Principal Investors and Private Equity
In the high-stakes world of private equity, the success of your portfolio companies depends on more than just financial metrics. CPO PLAYBOOK partners with private equity firms to align human capital strategies with investment goals, driving scalable growth and superior returns.
Entertainment
In the fast-paced entertainment world, creativity thrives when supported by strong leadership and optimized teams. CPO PLAYBOOK partners with entertainment organizations to build innovative cultures and develop leadership strategies that fuel success.
Healthcare Industry
In an era where digital innovation meets healthcare delivery, staying ahead isn't just an advantage—it's essential for survival. At CPO PLAYBOOK, we're at the forefront of healthcare's most dramatic transformation in decades, helping organizations like yours develop strong leadership capabilities through our leadership coaching and optimize human resource strategies with our specialized consulting services.
Life Sciences Industry
The life sciences industry encompasses a broad range of fields, including biotechnology, pharmaceuticals, and environmental science. This sector is dedicated to improving the quality of life through research and development of new therapies and technologies.
Technology, Media, & Telecom Industry
In the competitive technology sector, where innovation drives growth, retaining top talent and fostering leadership are essential. CPO PLAYBOOK partners with tech companies to build resilient teams, enhance leadership, and accelerate innovation.
Finance Industry
In the rapidly evolving financial sector, staying ahead requires agility, resilience, and strategic leadership. CPO PLAYBOOK partners with financial organizations to address regulatory pressures, digital transformation, and workforce optimization challenges.
Sustainable Energy Industry
As the world shifts toward a greener future, the sustainable energy industry is at the forefront of innovation and transformation. CPO PLAYBOOK partners with sustainable energy organizations to build resilient teams, foster leadership, and navigate the complexities of this rapidly evolving industry.
Meet our leadership team
We're hiring!
What Sets Us Apart?
Strategic Partnership Approach:
Unlike traditional consulting firms, we position ourselves as true strategic partners, working alongside your leadership team to develop and implement customized solutions that align with your organization's unique culture, goals, and challenges. Our engagement model ensures that we're not just advisors but active contributors to your success story.
Data-Driven Methodology:
We leverage advanced analytics and industry benchmarks to inform our recommendations, ensuring that every strategy we develop is grounded in concrete data and proven methodologies. This approach allows us to deliver measurable results and demonstrate clear ROI for our clients.
Comprehensive Service Portfolio:
Our services are designed to address the full spectrum of leadership and HR challenges.
Success Stories
A Global Network of Clients and Results-Driven Impact
CPO PLAYBOOK's leadership coaching and HR consulting services are trusted by top leaders across industries. While many of her clients are based in the Bay Area, she also works with executives and organizations in New York, Boston, Chicago, and the UK. Her proven approach delivers measurable results, ensuring businesses thrive through leadership development, employee engagement, and strategic talent management.
Whether you are located in San Francisco, Boston, New York or across the U.S. and beyond, CPO PLAYBOOK's expertise will elevate your leadership and people strategy.
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"CPO PLAYBOOK has been instrumental in elevating our leadership coaching efforts at OneCare Media. Their tailored programs have empowered our leaders to grow, adapt, and lead with confidence with their professional coaching services. Thanks to her expertise, we now have a stronger leadership pipeline."
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"We are thrilled with the results CPO PLAYBOOK accomplished with us as a partner for our HR team. The improved efficiencies in our HR technology have improved how we do business and how we get things done."
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"The executive coaching Felicia did for us was an incredible value-add to our global leadership engineering team. I enjoyed sparing on the results with her and how she came to make outstanding decisions for the growth and development of the team."
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“Working with CPO PLAYBOOK has made me think so clearly on what we need to do with AI HR. It all makes sense and we are able to come together as a team to make it all happen.”
Leadership Coaching Solutions
Leadership Coaching for Women
Empower women leaders to excel with tailored coaching that addresses unique challenges and opportunities. This program focuses on building confidence, enhancing communication, and developing leadership strategies to navigate and thrive in any organizational landscape.
Executive Coaching
Designed for senior leaders, this program provides one-on-one coaching to sharpen decision-making, strengthen leadership presence, and align personal goals with organizational success. Through a results-driven approach, executives gain clarity, confidence, and actionable strategies to lead with impact.
Executive Team Leadership Coaching
Elevate your leadership team’s effectiveness with a collaborative coaching program that aligns vision, improves communication, and fosters strategic cohesion. This program empowers teams to tackle complex challenges together, enhancing organizational performance and driving sustained success.
Our Capabilities
Our Client-Centric Philosophy
Our approach is built on four fundamental principles:
Customization
We recognize that every organization is unique. Our solutions are tailored to your specific context, challenges, and objectives, ensuring maximum impact and sustainability.
Innovation
We stay at the forefront of industry trends and best practices, continuously evolving our methodologies to address emerging challenges in the modern workplace.
Practicality
Our recommendations are always actionable and implementable, designed to create immediate value while building long-term capabilities.
Partnership
We believe in building lasting relationships with our clients, serving as trusted advisors throughout their organizational journey.
The CPO PLAYBOOK Podcast
The CPO PLAYBOOK Podcast with Felicia Shakiba is one of the top 10% podcasts worldwide. It dives into the intersection of leadership coaching and HR strategy. The podcast explores cutting-edge topics such as leadership, AI-powered HR, performance management, and more.
Listeners can expect interviews with industry leaders from notable companies like Reddit, Harvard, Tesla, Google, Stanford, Credit Karma, and Softbank.
Season 2 begins January 2025.
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